Monthly Archives: May 2015

Valley Dish is finally here!

We are so excited to share our magazine, Valley Dish! Enjoy! After four weeks of hard work we were proud to present the Valley Dish prototype at the Spring Term Festival! The festival gave us an opportunity to present Valley … Continue reading

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Mama Crockett’s Cider Donuts

Today was the day for donuts. Since our story idea for Jessie Knadler’s cool jam/preserve-making didn’t work out, I set out on a new adventure to cover and photograph the ever-so-popular “Mama Crockett’s Cider Donuts” in Lynchburg. What’s better? It’s a … Continue reading

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City Lights

New York City really IS full of surprises. For me, some of the highlights of the trip were an all girls meal at Trattoria Del’Arte on 7th and Broadway, exploring other good eats with the group, and our trip to … Continue reading

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Aloft and Elated

New York City is full of surprises. For instance, there is a magical green land that floats above the grey sea of building fronts and streets that are flooded with taxis and busy, busy people. On one of our spare … Continue reading

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Hallway of Pop History

I thoroughly enjoyed each place we visited in New York. Because I’m pursuing a career as a magazine editor after graduation, the trip was beneficial for me. I got an inside glimpse of the work environment I will soon enter. … Continue reading

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Rockin’ at Rolling Stone

Aside from the final transportation debacle, our trip to New York City could not have gone smoother. The excursion reminded me of just how many diverse opportunities lie in the big city. NYC is so dissimilar from my childhood home, … Continue reading

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Shooting food (and a barn)

Earlier this semester our class met with Kevin Remington, the campus photographer, and he gave us a bit of advice on photographing food. The main thing he pointed out was to keep the aperture as open as possible. This means … Continue reading

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A Conversation with Graham Spice

This afternoon, I met with Graham Spice of the W&L Music Department to discuss his experience as a regular pianist at Haywood’s Piano Bar on Main Street (part of a new hotel called The Georges) in Lexington. As part of … Continue reading

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New Magazines: They Make a Difference

Throughout the process of creating Valley Dish, a magazine that highlights food in Virginia’s Blue Ridge region, we have learned a great deal. But perhaps most notably, we learned that the best time to enter the business is now. We … Continue reading

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The Death of Print Advertising?

While we were in New York, Jeff Hamill discussed the thriving advertising market associated with magazines. His clients are typically monoliths of the fashion and beauty industry that can afford to spend hundreds of thousands of dollars on glossy full … Continue reading

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Out on the Town

While our magazine is called Valley Dish and only relates to food beyond the Blue Ridge, our class had the opportunity to try some of the world’s best food in New York. The picture above was taken at a restaurant … Continue reading

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Tips on seeking a magazine job

When the class went to visit Glamour at Condé Nast, Washington and Lee alumna Abbie McCoy gave us three pieces of advice when applying for jobs. 1. Your resume and cover letter should not have any spelling errors.  She noted … Continue reading

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3 NYC Experiences That Were Totally Worth It

On our recent trip to New York City, we were lucky enough to visit a few companies that are home to some of the biggest and best-selling magazines in the country, and to also talk to and learn from some of the … Continue reading

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No Magazine Pity in the Queen City

During our class’ recent trip to New York, we were repeatedly told that people love magazines. Although everyone we heard from were successful in the magazine industry, I was skeptical. At least for me personally, magazines have played a very … Continue reading

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The Glamorous Life

There are few women’s magazines that can compete with the success and iconic status synonymous with Glamour magazine. Its glossy pages, full of celebrities and beautiful people, have enticed me since I was 8 years old. Entering the Glamour office, … Continue reading

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The Devil Wears Prada 2.0

When I first saw The Devil Wears Prada, a movie supposedly based on one employee’s experience working for Condé Nast, I figured it was a dramatic exaggeration of what it was probably like to work for a large magazine company. … Continue reading

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Rolling Stone, and the Business World

This weekend I traveled to Memphis, Tennessee, for my older sister’s graduation from Rhodes College. While at a reception with my extended family, my uncle asked me about our recent trip to New York City. I started to talk about our … Continue reading

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This post isn’t really about magazines.

For some reason, most people native to the New York metro area have never visited the city’s most historic landmarks. I’m no exception, having never set foot on Ellis Island or inside the Empire State Building. I’ve never been to … Continue reading

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The view from the 44th floor

NYC: Day 2. Elevators still a conundrum. Jeff Hamill ‘81, Executive Vice President of Hearst Integrated Media, guides us to a conference room on the 44th floor boasting a 180-degree view looking north on Manhattan’s West Side. To the right, … Continue reading

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Unbound and determined

Magazines were once defined by the way their pages were “saddle-stitched” with staples or glue – not loose like a newspaper or sewn like a book. They were bound. So Hearst, with Elle, Esquire, “O” and 18 other major magazine … Continue reading

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New York, New York

A good packed first day, from Rolling Stone to Glamour, from midtown to Downtown. Just pictures for now. . .

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From Cosmo to Here

Jessie Knadler visited our class to discuss her life in the magazine world. With a lot of animation, she described the quirky individuals she encountered in that Manhattan world. Knadler entered the business of women’s magazines when it was at … Continue reading

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Phood Photos

Today we met Kevin Remington to discuss some ideas for Valley Dish’s photography. Kevin is a full-time photographer at Washington and Lee, where he captures images from around campus and across the Lexington area. He shared some tips for how … Continue reading

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10 Steps to Starting a Magazine

From the third floor of Roanoke’s Taubman Museum of Art, Dan Smith, who helped start Valley Business Front and Blue Ridge Business Journal, shared his 10 Steps to Starting a Magazine. Figure out how to get advertisements. Smith said this … Continue reading

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Design advice from Caroline McKean

On Thursday’s visit to Roanoke, Leisure Media 360 Editor in Chief Kurt Rheinheimer said one way to ensure the success of a magazine is to hire a good designer. He introduced Caroline McKean, Art Director for Leisure Media 360, who gave … Continue reading

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5 Steps to Story Success: How to Pick the Perfect Article Idea

On Thursday’s trip to downtown Roanoke, our first stop was the Leisure Publishing Company, now known as LeisureMedia360, the company behind local magazines like The Roanoker and Blue Ridge Country. A few of the employees met with us to share … Continue reading

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Naming “The Valley Dish”

You don’t know how hard it is to name a magazine until you try to create a title yourself. At least that was my experience with our magazine the Valley Dish. Thinking of the many other magazines I know – … Continue reading

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Truckin’ south to Roanoke

Had a fine day in Roanoke yesterday. Began at the home office (more homey than official-looking) of Leisure Media 360 (woo-woo!), publishing company that began with the dream of an Asheville Citizen-Times reporter (J. Richard Wells) in 1972. It seems … Continue reading

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